What is a Customer Relationship Management in the context of a Registered Investment Advisor (“RIA”)?

Definition: This is a technology tool used to keep track of clients and prospects. Typical features include being a repository for contact information, meeting notes, reminders for future tasks, etc.

When used in an RIA context: “A typical component of an RIA’s tech stack is a Customer Relationship Management tool.”

See also: Episode 87, CRM, tech stack, Vendors (CRM)