About

Transition To RIA is the definitive source for exploring, and if applicable, navigating a transition of your practice to the RIA model.

We subscribe to three core tenants:

Experience Matters

We built our expertise from nearly 20 years of industry experience prior to founding Transition To RIA.

Specialization Matters

We do one thing, and one thing only. Help advisors confidently navigate the transition of their practice to the RIA model.

Independence Matters

Transition To RIA is neither owned or operated by any 3rd party. Our advice is entirely independent

We have no ongoing service to pitch you on for after the transition. Our sole focus is enabling you to confidently navigate the process of going from Point A to Point B of a transition of your practice to the RIA model.

Brad Wales (Founder)

Brad Wales founded Transition To RIA in 2020 after nearly 20 years of prior industry experience, including direct RIA related roles in Compliance, Finance and Business Development.

He has an MBA and has held the 4, 7, 24, 63 & 65 licenses.

He has been quoted or featured in 100+ industry articles including in the Wall Street Journal, Barron’s, and most every other major industry publication.

He is well known for the 125+ (and counting) videos in his RIA explanatory series.

Kitces named his podcast as a “Top Podcast for Financial Advisors.”

On average, ~250 advisors per year reach out to him to discuss the RIA model.

(Additional team members provide operational support for Transition To RIA, but all advisor-facing consultations are with Brad Wales.)

Featured In:

From The Experts:

“For busy advisors considering a transition to the RIA model, the Transition To RIA podcast provides a valuable service by delivering concise, actionable answers and equipping them with the information they need to make a more informed decision!” – Kitces

I wish every broker working within the wirehouse environment would get in the habit of reading Wales’ column in Advisor Perspectives” – Bob Veres

As Seen In:

FREE WHITEPAPER:  “Steps To Take Now If You Anticipate Transitioning Your Practice To The RIA Model Anytime Within The Next 10 Years.”

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