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CRM

What is a CRM in the context of a Registered Investment Advisor (“RIA”)?

Definition: CRM is an acronym for Customer Relationship Management.

When used in an RIA context: “A typical component of an RIA’s tech stack is a CRM tool.”

See also: Episode 87, Customer Relationship Management, tech stack, Vendors (CRM)

(See full list of glossary terms.)

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